Blog

Greening the Santa Cruz Mountain Bike Festival

Few things in life go together better than mountain bikes, friends, and beer. These three things are at the core of the Santa Cruz Mountain Bike Festival and a big reason that we sought to be a part of the organization that produces the event. The event also provides an opportunity to extend the reach … Continue reading Greening the Santa Cruz Mountain Bike Festival

How Gravity Trails Will Save the Environment

Wait, wait! I thought downhill mountain biking trails destroyed ecosystems, what are you selling here? Isn’t downhill mountain biking all about young kids skidding down sheer cliffs, creating huge ruts that carry all the dirt off the mountain? In a word, no. Gravity trails are another term for steeper than average trails designed for descending. … Continue reading How Gravity Trails Will Save the Environment

Trail(or) Trash

You may be starting to wonder what the weird photos are in the margin of this site. Looking closer they are, yes, trash. Trail trash. So…what’s the deal here? I hate trash. I love trash. Trash tells us so much about who is directly impacting the environment beneath our feet. For the past seven years … Continue reading Trail(or) Trash

Stop and Smell the Roses, er, DIRT (shut down your computer and help out this weekend)!

 “WHOOOAAAA!!”… the unmistakable, unabashed howl of getting airborne on my bike, flying through the crisp air and feeling like I suddenly grew wings the size of an albatross!  THUD.  That would be the jolting sound of my body slamming into the dirt and reality setting in as I realize neither my bike or I have … Continue reading Stop and Smell the Roses, er, DIRT (shut down your computer and help out this weekend)!